Thanks Julia!

For everywhere except medium, I either use my keyword search tool Ahrefs or Google autocomplete.

For Medium, I typically just try to find subtopics within popular topics that haven’t been explored or explored in certain ways on the platform.

If I think of an idea, I’ll do a search on medium and in the publication where I think it might work.

I also consume a lot of content everyday: research articles, YouTube videos, podcasts, books, random articles on the internet lol.

I’m constantly searching for a new angle or a new topic.

I believe Medium is its own universe when it comes to blow competition topics. In other words, approach Medium differently than I do other platforms.

I hope this helps!