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Twitter marketing, author outrage, and how not to sell books

Hands tapping Twitter logo on cell phone — This Is Why People Happily Pay $5 for a Greeting Card but Won’t Pay $3 for Your Book
Image by Author via Canva

There is a Twitter war raging right under our noses — and it offers a surprisingly good series of lessons on marketing.

The war is waged with tweets and endless subtweets about the controversy of people shelling out money for one frivolous thing but balking at spending the same (or…

Christopher Kokoski

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